When Elliot Johnston contacted me for a Tone-Farm side project I was very excited to hear that he was looking for a new album cover design. Working with bands and musicians is one of my favorite type of projects. I really enjoy when a client has a certain set of emotions or feelings they want to come across with their project.
What they needed, and how it was accomplished:
In this case, Anything Hot (the band) wanted to evoke something creepy but not to0 scary and hinting at vampires but nothing too direct. The solution I came up with was what I imagine the bloodstream looks like when its infected with a vampire bite. This was accomplished using a couple drops of ink into a glass of water and using photoshop to blend it into a macabre backdrop. Finally I wanted to find a font that looked sharp, but classy. The last thing I wanted was for the album to come off like Edward from Twilight. Much better to go with dangerous and sophisticated. Here is the final design:
The latest single from Anything Hot melds intricate guitar riffs and soaring harmonies without losing any edge. You can listen to it here.
Here are a few of the discarded concepts.