LION Logo

Wise and Proud, A LIONS Attitude.

Lion Logo Design Business Card

LION Logo

Off

The LION logo was a fun project to work on. They wanted something with the mascot incorporated. The attitude of the lion was so important, and harder than I initially thought it would be, a forward facing lion, not too aggressive, but proud and future oriented.

During this sketch process I was also trying to discover any interesting ways the shapes might fight together abstractly to put together something beautiful.

Design Process:

logo-1-5

The top 2 images were from istock to get a reference for lions. The bottom 2 sketches came a little later in the process.

As always I start by sketching out some generic shapes and try to get a feel for the logo. I was also trying to discover any interesting ways the shapes might fight together abstractly to put together something beautiful. A couple of the source inspiration is here to the right. The silhouette looked a bit too much like the football teams logo as well as it appearing to be pouncing on prey. The 2nd stock image was close, but much too detailed in my opinion.

Below that are two early sketches, where I started to get a feel for how the text and illustration could become melded together.

Final Logo Design and Photos

Lion Logo Design Process

The final 3 designs, with the official LIOIN logo design on the bottom in color.