Logo Design Process
Its a tree! Its a lake! Its a new logo!
My original pitch (not included above) was a flop on this one. But remember, this is a process, we are working together to make something great for the client. She sent me back some great notes, comments and suggestions for her office about what they were looking for. lakes, trees, plains and justice. Multiple themes to include into one design can be pretty scary to hear as a designer.With strong design fundamentals and consistent process, the work will lead the way.
Sketch, sketch, sketch. This is only one page of the 4 that I drew up for LSNM. I started in the top left and worked my way over to the right. You can see how I struggled with implementing the scales of justice into the logo. It wasn’t until the little sketches ( center left ) that I started to see the tree, and then the lake in the shape of the scale. Sometimes design works that way though, where difficult ideas transform into butterflies right in front of your pencil.
The final logo design: